Why sustainability matters in Romanian floristry: the concrete practices of Atelier Crea Constanța, plus a practical guide for florists and customers.

10 things florists genuinely appreciate from customers — from trusting their expertise to ordering ahead — for a smoother experience and better bouquets.

Meet Alexandra Ghirie, founder of Zen Flowers in Bucharest — one of the talented florists behind Flov, turning every order into a memorable experience.

Meet Claudia Săftoiu of Ysa Events in Urziceni — a florist with over 30 years of experience and one of the driving forces behind the Flov project.

March 8 in Romania: Women’s Day and Mother’s Day in one — history, traditions and the flowers that say it best, from tulips to freesias.

The story of the Mărțișor: ancient roots, UNESCO recognition and the Romanian tradition of giving flowers and white-and-red charms on March 1.

Florists work long hours to bring joy to everyone else, yet rarely receive flowers themselves. A warm reminder to thank the women behind the bouquets.